Handmade is at the heart of Lush. They are known for high quality items made by real people, and every Lush product is carefully designed and packaged. By recognizing these features that make Lush stand apart, I wanted to celebrate their ethos with these custom-designed Father’s Day gift wraps.
The full Father’s Day knot-wrap concept explores the outdoors and connecting to nature through camping, cycling, canoeing, and campfires. Lush is known for using natural products and so this concept extends their foundations.
Here’s a process sketch from the early stages of development.