I had the pleasure of illustrating an in-store mural for the grand opening of Adidas new store at Sherway Gardens Mall.
The final illustrated work is an 99” by 99” mural inside of Sherway’s new Adidas location, and pays tribute to the unqiue landmarks along of Toronto’s waterfront.
The mural at full size, installed on the wall of the Ladies Althetic wear Department on opening day.
In the spirit of Adidas’ committment to sport and play, we wanted to feature many of the activities found along Toronto’s waterfront.
As someone who enjoys seasonal clothing trends, it was a of fun to integrate original Adidas designs into the assets, including the active wear trends above and shoe designs below.
It was a treat to have the illustration printed onto totes by Toronto-based printers Peace and Cotton as part of the weekend-long grand opening event.
Working with the creative team at Big HQ was a joy. We moved quickly from concept to reality, beginning with some of the sketches below.